A Little (Big) Update – January 2012

My apologies for not being very active on the IEC blog. A week after my last post (and my return from an amazing networking trip in America) my father passed away. So life has been a little different, my priorities have been focused on family and allowing myself time to grieve. I have, however, been keeping on top of other areas that are important to the success of If Everyone Cares.

One of the main things that our team of two amazing volunteers and I have been focusing on is creating a 3, 5 and 10 year plan for IEC. We have spent hours and hours in discussions round my dining room table, out on walks (where we had planned to have a breather and not talk about anything IEC related! – yet we are all so passionate about IEC that we find it hard not to talk about the amazing ripple  effect it will generate within both local and global communities).

One of the other things that we have been working on is a video for Sir Richard Branson and Virgin Unite!

Sir Richard recently launched his book ‘Screw Business as Usual‘. A Quote from the back cover says it all ~

… to shift our values, to shift from a profit focus to caring for people, communities and the planet.

Inspiring everyone, ‘Screw Business as Usual‘ shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

As part of the launch of ‘Screw Business as Usual’ Sir Richard and Virgin Unite are asking people to share their ideas for helping to Change the World. He says

“Imagine the potential if all the businesses in the world came together as a force for good, what an incredible place we would live in.”

We have created a video and have now submitted it to Virgin Unite and Sir Richard. We hope that it will go live tomorrow, 9th January. That date will be very poignant to me as it would have been my fathers 81st Birthday. Last year I gave my father a video of memories to celebrate his 80th – This year I hope that this new video will prove to be an important part of honouring a man who gave me such valuable lessons in life and shaped me into who I am today.

The video is also part of an entry into a competition where IEC could get the opportunity to win a money-can’t-buy spot on a Virgin Unite Connection Trip with Sir Richard to South Africa in 2012. IEC would get to join a Virgin Unite Connection Trip, where we would join Sir Richard and a small group, visiting and learning from front-line leaders who are making change happen in beautiful South Africa. Then we would spend time with an extraordinary new breed of emerging entrepreneurs creating new business models.

This opportunity could truly be a pivotal moment in history, the connections made here could and would ensure the success of IEC. The planning and implementation of strategies that would be possible because of this genuinely could ‘fast-track’ the set up of IEC – thus having a positive effect on more lives sooner. The ripple effects are endless.

If Everyone Cares will need your support over the next 12 weeks. To get into the Top Five and then to win we will need votes and that is where you come in. Once the video is live we will be asking you to click like, share on Facebook, tweet, Google +1 etc. You can tweet and share on Facebook as often as possible and each one will count as a vote – each vote will be you sharing your voice and helping IEC to become a reality. I thank you in advance – your support will make a difference.

Before I sign off today I would just like to introduce you to Susan Hyatt, author of the book Strategy for Good ~ Business Giving Strategies for the 21st Century. I had the pleasure of interviewing Susan and talking about her book – which is a wonderful fit for If Everyone Cares and it’ goals.

Interview with Susan Hyatt – Author of Strategy for Good

Susan is a force for good and through her work and passion she is helping companies to rethink the good that they are doing to make it more impactful for both communities and themselves as a business – thus creating a win-win situation.

IEC – is hoping to work closely with Susan in the future – her knowledge, passion and expertise will be invaluable to ensure that IEC exceeds it’s Goals.

In Gratitude

 and the Team at If Everyone Cares


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